A
50%
decrease in time taken to place a new order
Red Bull
Student Marketeers Application – Red Bull
B
9.1%
decrease in order errors
Introduction
Red Bull has a program where student marketers are dispatched to various events and gatherings to promote their product. However, these marketers currently have no efficient way to quickly order products other than by calling the headquarters. To address this, Purple developed a mobile application that enables marketers to place orders seamlessly. This system not only resolves the ordering issues for the marketers but also allows the headquarters to analyze the data collected by the app, providing insights into how the campaign impacts product sales.
Problem
Ordering Challenges for Student Marketeers
Student marketers currently face difficulties when placing orders at events. They must rely on phone calls to the headquarters, which is inefficient and prone to errors.
Key Challenges
Inefficient Ordering Process
Marketers have no quick way to place orders, relying on phone calls.
Lack of Data Insights
Headquarters cannot track order patterns or campaign impact effectively.
Solution
Red Bull Student Marketeers Mobile Application
Purple developed a mobile application that enables marketers to place orders seamlessly. The system not only resolves ordering issues but also allows the headquarters to analyze data collected by the app, providing insights into campaign performance and product sales.
Key Components
Mobile Ordering System
A mobile interface for marketers to place orders quickly and efficiently.
Data Analytics Dashboard
Headquarters can view order data and campaign impact insights.
Error Reduction Mechanism
Built-in validation reduces order errors and ensures accuracy.
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